I started my design career working for a local newspaper, creating advertising and editorial pages. It was apparent from the start that marrying images to words was basically the same whether one was selling an idea or a product. During the years when print ruled publishing, I held a series of creative director positions at a variety of newspapers and magazines.
When the internet changed the game for publishers, I went into television marketing and branding for Warner Bros. I also worked as an independent website designer.
Still, the goal — to convey a persuasive message — remained the same even as the physical methods and the products I helped promote changed.
Concurrent to my design career, I have been a working writer. My articles, reviews and stories have appeared in numerous print and online publications and I was honored to be a 2015 Lambda Literary Fellow. Skill with language has enhanced my design work by enabling me to both write advertising copy and to suggest editorial changes that resulted in more compelling messaging.
I’ve collaborated with a long roster of independent clients including media stalwarts (Clio and Peabody Awards), charities (Operation Panty Drop), B2B products (EnterGain), indie magazines (Record Collector News) and book publishers (John Muir Publications).
A photographer friend once told me that the most effective photos begin with a good idea. This is true for design, too. I offer a combination of experience and a variety of skill sets to every project.
But, more importantly, I offer good ideas.
View my writing here.